Contemporary British Menswear born out of london

Following an ethos based on artist David Hockney’s infamous quote – ‘We grow small trying to be great.’

Our philosophy combines current design with proven menswear classics, and a strong focus on quality fabrications, to produce timeless products with integrity.  Designed out of our Shoreditch studio, we look to use research from about the globe alongside subcultural movements, past and present, to build narrative and stories into our collections each season.

The brand has become renowned for its effortless, understated signature aesthetic; finding the balance between simplicity and sophistication to create the essentials of a modern wardrobe.